Washington's Lottery wanted to be more top-of-mind with local soccer fans. So Cole & Weber kicked off (get it?) a new themed Seattle Sounders FC Scratch ticket targeting soccer-crazed Washingtonians. Cole & Weber used real Sounders FC players, put tiny jerseys on their hands and shoes on their fingers, and produced seriously fancy scratch-ticket fingerwork. This introduced a whole new audience to the Lottery. Gooooooaaaaaal!
Fingers aren't just for scratching.