03.26.2018

Paid Social Media Specialist

Download PDF

Position Overview:
The Paid Social Media Specialist is responsible for executing, maintaining, optimizing and analyzing social media campaigns across Cole & Weber's diverse client portfolio. This position is ideal for the junior level social specialist looking to join a fast-growing team and eager to elevate their experience. The ideal candidate should be data-driven and have strong analytical thinking skills.

Reports to: Senior Director: Content, with visibility into Media planning team.


Key Responsibilities:

  • Loading, launching and managing multiple campaigns across major social networks.
  • Create weekly, monthly and quarterly reports detailing account and campaign performance.
  • Social media benchmarking and metric analytics.
  • Manage campaign budgets, ad rotation, bid, flighting, etc.
  • Managing multiple, diverse projects in a fast-paced environment.
  • Preparing and presenting social media analysis and recommendations for optimization.
  • Summarizing and communicating marketing results, trends and recommendations.


Basic Qualifications:

  • A minimum of 1 year experience purchasing and optimizing paid social media within an advertising agency or client-side environment.
  • Ability to meet deadlines for ad placement and reports consistently.
  • Solid understanding of CPE/CPC/CPM objective campaigns.
  • Knowledge of demand gen vs engagement based social campaigns.
  • Solid understanding of marketing and media planning principles.
  • Ability to manage execution and optimization of campaigns.
  • Experience using technology to connect with key target audience segments.
  • MS Office (Excel, Word, Power Point).


Preferred Skills:

  • Experience configuring and reporting Google Analytics.
  • Highly developed analytical thinking.
  • Understanding of Content Marketing/SEO/SEM space.
  • Up-to-date with social media trends and innovations.
  • Must be well organized to meet tight deadlines.
  • Able to work independently and have excellent time management skills.

To apply for this position, please email heidi.sutter@coleweber.com